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Social Run – a story

Running, coffee, and a bit of madness in Tórshavn

Written by Filip M. Mortensen

Bob & Marilyn´s Social Run

It starts down by the north side of the harbour. A place where ships slide in with the calm grace of saints and leave with the quiet menace of pirates. Between the smell of salt air and diesel fumes, there’s a little clothing store that hums like a low-voltage electric wire: Bob & Marilyn´s Suitcase. Two men, Bartal and Høgni, are in there, dressed sharper than a switchblade, grinning like they’ve just heard the best kept secret in the world. They hand you coffee, shoot you a smile, and radiate a kind of big-city charge you might catch in Copenhagen or London… except this is Tórshavn, and it’s running on its own strange, wonderful current.

Bob & Marilyn’s isn’t just selling you shirts and jackets. No. These lunatics are running a movement. Every Tuesday night at 9 PM, when the kids are safely unconscious and the town is soft under streetlights, they lead a thing called Social Run. It’s not about competition. It’s not about times or trophies. It’s about getting bodies moving and people talking.

Five kilometres, officially. But if you can only manage 20 metres before you collapse in a heap, that’s fine; just stumble back to the shop, drink some water, lean on a rack of coats, and watch the rest of them go by like migrating animals. The beauty of it is the togetherness. Customers, friends, strangers – all pulled into the same orbit by these two mad salesmen.

Tórshavn is a small city, which means that on these runs, you’re guaranteed to see someone you know. And if you don’t, well, you’ll probably end up meeting someone you’ll run into again at the supermarket or in line for a cappuccino. That’s the real magic trick here: Bob & Marilyn’s somehow make the city feel smaller and the community bigger.

Bob & Marilyn´s Social Run
Bob & Marilyn´s Social Run

And if that weren’t enough, they’ve gone and cooked up something else: Poddvarpið, or Bobvarpið, the Bob & Marilyn’s podcast. It’s where Bartal Hermansen and Høgni Mohr sit down with friends, locals, and whoever happens to wander in, to talk fashion, culture, and media with the easy charm of men who’ve had just the right amount of coffee. A clothing shop running a podcast? It’s a marketing move so sideways it actually works. Pure creative muscle.

If you’re in town on a Tuesday night, don’t think: just show up. Bring shoes. Bring lungs. Bring a readiness for caffeine and chaos. The run is free. The coffee is hot. And the conversation? Well… that’s where things get interesting.