CityDNA – Tourism Conference

The Purpose of the CityDNA Conference

The CityDNA conference aims to provide the latest knowledge in destination development for cities and regions. It is a chance to meet and network with people from across Europe, share experiences, gain inspiration, and discuss common challenges and opportunities in destination development and marketing. Topics include how AI (Artificial Intelligence) is transforming the tourism industry, raising new questions and creating opportunities that we all need to consider.

With more than 30 lectures and workshops, the conference offers something relevant for every participant, providing practical knowledge that can be applied directly to your destination work.

Key Themes This Year Include:

• How AI will impact the tourism industry
• Ensuring well-being for both residents and visitors
• The importance of collaboration with local communities for sustainable development

Highlights of the Program:

• Collaboration with Local Communities: How cities, big and small, work with residents to shape development
• Satisfaction of Residents and Visitors: Can both go hand in hand?
• The DNA of Cities: Keynote by Dr. Caitlin Morrissey on the importance of preserving each city’s unique character
• Artificial Intelligence (AI): How to develop strategies and use technology effectively
• Digital Marketing: Reaching travelers in an increasingly online world

The Tórshavn Declaration – A manifesto shaping the future of tourism across Europe. The declaration will serve as a strategy for destinations and the CityDNA community, giving this conference a real influence on the future of urban tourism in Europe (and the Faroe Islands), while putting the Faroe Islands on the global tourism map.

Networking and Social Events
The conference is a golden opportunity to network with peers and hear from leading experts. Social activities include:

• Welcome Reception at Reinsarí with food, entertainment, and a lively atmosphere on September 30
• Gala Dinner at OY! the following evening, showcasing Faroese hospitality at its best
• Meals, coffee, and snacks provided throughout both conference days

Why Attend?

• Gain practical tools, inspiration, and new knowledge for destination development and marketing
• Network with professionals from across Europe
• Be part of a conference that leaves a lasting impact in terms of knowledge, connections, and international collaborations, helping to put the Faroe Islands on the map for innovative, sustainable, and strategic tourism

See the full program here: Calendar – CityDNA Autumn Conference 2025