The SUB Project

About the SUB Project: Sustainable & Peripheral Biking Tourism

Tourism is a key industry in Arctic and other peripheral areas. Biking tourism in particular is a fast-developing sector which has the potential to boost economic diversification and resilience in more remote areas.

The project aims to support the sustainable growth of the biking tourism sector in the NPA areas.

As part of the project, involved parties will explore, pilot and test market possibilities as well as promote practical solutions in sustainable biking tourism development.

What we do

SUB project aims to transfer and develop entrepreneurial skills and sustainable business models in biking tourism in collaboration with micro and SMEs.

SUB partners see biking tourism as an emerging sector having the potential to contribute to economic diversification and resilience in remote areas.

Enhancing the economic growth of the local micro and SMEs will play a pivotal role in achieving growth and increasing employment. SUB will be used to develop the industry’ among the young generation.

We are SUB

SUB partners come from Finland, Faroe, Iceland, Ireland and Sweden.

The partners have a wide array of experience in researching, mentoring, networking and promoting micro & SMEs, providing the means to support the growth and diversification of the sustainable tourism sector through the use of innovative tools and platforms.

This collaboration aims to increase the impact of the industry by harnessing local knowledge and ensuring effective and practical solutions and tools are developed, acknowledging the region and local specifications.

Our mission

Our mission is to support the capacity building of sustainable tourism in regional micro and SMEs working in different points of service chain.

Also to support the capacity building of different actors supporting the micro and SMEs with their development goals, and working with destination management.

Regional master plans creating a framework to develop operational environment of sustainable biking tourism in the coming years

Project partners met in the Faroe Islands

The second partner and stakeholder meeting of the SUB project was held in march 2024 in the Faroe Islands.

SUB Meeting in Faroes

For more info, contact the expert

Curious about SUB or other projects in the works? Have specific questions or need more information? Feel free to reach out to our dedicated expert, Annika, who oversees our destination development on a daily basis. She will be happy to provide you with insights and guidance.

Don’t hesitate to get in touch with us. We’re here to help!