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NorReg (Nordic Regenerative Tourism)

Nordic Regenerative Tourism

The Nordic region is an ideal platform for regenerative tourism, addressing specific needs and challenges of sparsely populated areas and numerous micro-sized enterprises.

The NorReg 2022 pilot project, derived from a three-year plan, aimed to:

  • develop and test tools for small and micro enterprises (SMiEs) in Nordic countries
  • empower regional organizations with vision, training, and practical, place-based initiatives
  • build a community committed to regenerative tourism.

The project fostered a shared vision of regenerative tourism and served as a testing ground for initiatives benefiting SMiEs. It also united Nordic academics to explore and evaluate the concept’s impact on community well-being and environmental harmony.

“Make awareness about regenerative tourism so that we all know the
importance of our choices. We need tools so we can make incoming
agents, suppliers, and customers, aware of the option to choose a
product that involves regenerative tourism.”

Business owner II, Faroe Islands

Funded by the Nordic Council of Ministers through the Icelandic Ministry of Culture and Business Affairs, and led by the Icelandic Tourism Cluster, the project included five regions across Nordic countries. Each regional organization recruited up to three SMiEs as participants. Activities were conducted mainly through virtual meetings and workshops, with common platforms like Facebook and Google, and an introductory website. In November, a seminar in Malmö, Sweden, allowed many participants to meet face-to-face for the first time.

The NorReg 2025 Event Calendar

The NorReg partnership has put together an agenda aimed at highlighting their work and introducing their core concepts and initiatives to everyone who wants to know more about Nordic Regenerative Tourism.

All events are free for members, so sign up now!

Tordis K. á Rógvi Biskopstø

For more info, contact the expert

Curious about NorReg or other projects in the works? Have specific questions or need more information? Feel free to reach out to our dedicated expert, Tordis, who oversees our destination development on a larger scale. She will be happy to provide you with insights and guidance.

Don’t hesitate to get in touch with us. We’re here to help!